Show Notes:
Calligrapher and hand-letterer Carla Hackett shares her journey translating an in-person workshop into a paid online course.
“Could this be a new path I take?”
After holding successful workshops in-person, Carla longed to serve more clients internationally. Carla tells us about the process, how she choose which currency to sell the course in for a global audience and when she starting promoting her new product.
Hercules (L) and Benedict Cumberbatch (R)